Client
eBazar
Industries
Agro, SaaS
Services
Discovery Interviewing UX Design Branding Backlog Refinement Analytics
Timeframe
6–month
1. Customer Development
A website was launched to validate user needs, featuring a short project description and several forms for beta-testing sign-up and a questionnaire. A total of 6,500 submissions were collected from users interested in beta testing the product, along with 1,100 completed forms detailing user experience preferences.
2. Ideation
Insights from sellers and buyers helped define the feature scope for the first version of the app. Ideas and insights from the initial phase were refined into possible features after conducting several interviews.
3. Designing the User Flows
Designed the entire user lifecycle, covering onboarding, empty states, complex states, and more, with appropriate textual content.
4. Visual Design & Branding Basics
Conducted visual research, combined with insights from interviews with potential customers, to define initial branding rules that shaped the visual tone and voice.
5. Wrap-up and Post-Launch
Mapped Material UI components to design elements for a quicker development process. Created a Kanban board with tasks and product requirements for the development team. Explored live user sessions to observe how users interacted with the application and noted ideas for improvement. Meanwhile, began collecting data and building funnels to track key metrics.
Final Results
Collected 6,500 beta users before the product launch, reviewed 1.100 form submissions, interviewed 8 farmers, designed and launched 2 landing pages, 1 web platform, and 2 apps for iOS and Android Platforms.